Commercial photography is focused on capturing images for commercial purposes, like adverts and merchandising. It is also used in company brochures and leaflets, food menus and other applications where images are intended to enhance text. The main idea behind commercial photography is to promote or sell a product, service or company.
The market can be highly profitable for commercial photographers, considering the field is so broad, with space for both traditional and modern photographs. Below are some of the most common commercial photography applications these days:
Commercial photographs of product lines or individual products focus on the product’s design or on its outstanding features, revealing details and giving an overall feel of it.
Promotion of a Business
A business can use also use commercial photography to market itself, or certain parts of the work it does. There is a big difference between commercial and industrial photography however, where the former is often done in a studio or any isolated environment and latter on site. Commercial photographers do not typically work on industrial shoots. A common approach to promoting businesses is with the use of architectural and building photography, which portrays the business as a product.
Commercial Food Photography
Food photography is usually performed for cafe or restaurant menus or culinary sections of magazines and other publications. The best food photographers are those who have mastered nature and still life shots. Photos are taken either focused on the food or on the ambiance or mood of a venue. Restaurant or cafe food shoots are often done in the venue, so the photographer will need portable lighting and backgrounds.
Fashion photography is obviously the most common type of commercial photography. Such pictures can be seen almost everywhere, from the TV to fashion magazines to billboards and more. There are many styles and techniques involved in commercial fashion photography. For instance, catalogue photographs usually zoom in on the details of the garment, while editorial shots have a more dramatic and unusual take to it.
Portrait photography, invented in the 19th century, has been one of the most lucrative areas of the photography industry. There is a whole dynamic for photographers to be able to manipulate lighting and shoot the human body, entire families or any groups of people, and bringing out the best in them. Portrait photography is so in demand, with so many outlets that provide this service in every city or town.
If you’re looking for a commercial photographer, whatever your purpose may be, the best thing you can do is run up a background check of each prospect you find. How long have they been in the industry? To be good, commercial photographers need experience. You definitely need to take a look at their portfolios. Lastly, try to get them to chat with you on the phone about your project. This way, you can tell if you could get along. You don’t want a photographer you don’t like because it could affect the final outcome of the photos.